CONTACT:
The Web Success Letter
6960 Ridgeway
Dept. 44-E
Magalia, CA. 95954
Telephone: 530-873-3637 Fax: 530-873-0192
dunn@webletter.net
Professional Experience
The Write Thing
Founded 1986
Two Online Divisions:
The Web Success Letter
Web Business Training Products
Seminars and Public Speaking
Online Training and Support
Inetdesign
Web Consulting
Market Research
Author of:
Ordinary Web Sites --
Extraordinary Profits (1997)
Director of Web Sales
Training Course to Sell Web Sites and Services
(1996-97)
Secrets of Designing and Building Your
Own Web Site (1995)
Interactive Multimedia and the Holocaust (1994)
Genericide (1992-93)
Wrote, produced, directed, and acted in original
theatre production.
Rent Defense (1991)
Consultations and Clients
First Security Capital
(www.firstsecuritycapital.com)
Web Consulting
ABC/PBS
(www.pbs.org/eichmann/)
Web Consulting
Adhesion Dentistry
(www.adhesion.com)
Web Consulting
Retailer Mart
(www.retailermart.com)
Web Consulting
iMALL
Web Training, Consulting, and Speaking
Pacific Bell
Project Manager: Statewide Computer Repair Contract
Stock Options
Internet Researcher/Marketing Analyst
Macromedia
Authorware Training Editor
Abacus, Inc.
Multimedia Sales Manager
City and County of San Francisco
Information Designer
Designs and develops Web sales formulas through an innovative approach to the Web.
Familiar with John Caples, Jay Abraham, Claude Hopkins, and many other direct
marketing geniuses. Familiar with Photoshop, DeBabelizer, Bryce, HTML Tools and Browsers for both Mac and Windows platforms, database development, Freehand, Infini-D, RealAudio and SoundEdit programs, Director and Shockwave, Authorware, QuickTime, Java, CGI, and Adobe AfterEffects.
Education
CSU-Chico
Chico, CA.
Degree: M.A.
Instructional Technology
1995
University of Colorado-Boulder
Boulder, Colorado
Degree: B.A.
Humanities and English (Double Major)
1985
"It's like deja vu, all over again."
Yogi Berra
"People transform their interfaces. Interfaces also transform their users. Studying the ways that distinct user populations think about and interact with interface environments can reveal these dynamics in dramatic ways."
Brenda Laurel, 1990, Computers as Theatre
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M. Declan Dunn
Director
GOAL
Increase online revenues 200-300% for any product or service through direct email marketing and tested, proven Web Site sales formulas.
SUMMARY OF CAPABILITIES
- Consistently pinpoints Web Trends 6-12 months ahead of major media through research and online
surveys, evaluations, and interviews based on merging the technical needs with
the practical marketing support of a Web Business.
- Increases customer response and revenues
by providing the simplest technical solution delivering the most compelling offer.
- One of the nation's leading speakers on Web Commerce, putting it all
in simple, plain terms anyone can understand. Presented over 120 seminars throughout the
United States in the last two years.
- Consults with businesses to maximize value of online services like the World Wide Web. Merges online ventures with current marketing efforts, creating value based on customer participation and return visits. Focuses on developing online commerce by building a customer base via email.
- Coordinates Web production, interface design, graphic design, market research, and training of personnel while devising marketing plans to access the growing Internet marketplace.
- Creator of The Web Success Letter, an online newsletter/information resource for business development, online since 1995
- ACCOMPLISHMENTS
- Designed and implemented California Statewide Repair contract, from database systems
to office management, and generated a $1,000,000 a year profitable division within
three months of assuming control.
- Project Director comments:
- "He is a team player who takes responsibility for his work and if problems arise, he points to possible solutions...His ability to define the scope of a project and bring it to completion within deadlines has been an asset to my career as well as his own."
- Vice President commends:
- "...has an ability to juggle many activities and priorities simultaneously...(he) can maintain managerial, fiscal responsibilities while perpetuating a lively, theatrical work environment...oriented toward leadership by example, which is very effective in fostering team spirit."
- Initiated, designed, and developed innovative Web sales training program, part of a nationwide workshop generating over $10 million yearly.
- Designed and developed major Web Sites including the following:
"I didn't have a clue about the Internet or the Web. I
still don't. But just by using one of the techniques you
showed me I made over six figures on the Web, without even
having a Web site! Unbelievable, but for you, business as
usual."
-- Paul Alatorre, ReunionMasters
www.reunion.resourcecenter.com, Knoxville, TN.
"Innovation, common sense, and proven results. We have the
best Web Site of its type according to many contacts. It
increased our international visibility. Better yet, I expect to
return three times my Web Site investment within the first
year of running my business on the Web. Of course I
expected nothing less since you are the best!"
-- Dr. Raymond
Bertolotti, Adhesion Dentistry www.adhesion.com
- Entrusted with Internet research and evaluation of investment procedures and planning for stock market options, resulting in a 200% increase in monthly profits.
- Created an international training program, with over 25,000 monthly visitors, by designing and developing a 500 plus pages Web site mixing theatre, instructional design, and Web development with project management. Gives back to education through his
volunteer work with this cutting edge cyte.
- Site mentioned above recipient of the following commendations:
- "...stunningly effective." CNET (2/26/97)
- "Like the best educational resources, this online library holds lessons for all ages... This interactive memorial unites technology and humanity in a positive and powerful way." NetGuide
- "Stands alone as a serious and illuminating stop on the Web." Wired
- "...may well be the best educational site on the
Internet...It is wonderfully organized, taking a huge body of information and
breaking it into logical, easily accessed parts that are easy to
navigate...Whatever your own answer, this is a Web site that
will educate you, move you to tears, and leave you with great hope." GNN's WebReview
- Selected to revise and edit training materials for Authorware, which were used nationwide by Macromedia as part of its training package.
Multimedia Projects
It Can Happen Again...
CD-ROM Project involving World Wide Web site design, theatre performance, and CD-ROM development for an educational product.
Video Editing: Theory Into Practice
Created an Authorware-based tutorial introducing learners to the video editing process. Merged short tutorial with hands-on training to utilize strengths of computer production with video production tools.
Email for the free report, Ordinary Web
Sites -- Extraordinary Profits
Get the "Director of Web Sales 2.0" Home Study Course Now.
All Materials are Copyright 1997, Michael Declan Dunn and
The Web Letter. All Rights Reserved.
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