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Dunn Picture

CONTACT:
The Web Success Letter
6960 Ridgeway
Dept. 44-E
Magalia, CA. 95954

Telephone: 530-873-3637
Fax: 530-873-0192
dunn@webletter.net

Professional
Experience

The Write Thing
Founded 1986
Two Online Divisions:

The Web Success Letter
Web Business Training Products
Seminars and Public Speaking
Online Training and Support

Inetdesign
Web Consulting
Market Research

Author of:
Ordinary Web Sites --
Extraordinary Profits
(1997)

Director of Web Sales
Training Course to Sell Web Sites and Services (1996-97)

Secrets of Designing and Building Your Own Web Site (1995)

Interactive Multimedia and the Holocaust (1994)

Genericide (1992-93)
Wrote, produced, directed, and acted in original theatre production.

Rent Defense (1991)


Consultations and Clients

First Security Capital
(www.firstsecuritycapital.com)
Web Consulting

ABC/PBS
(www.pbs.org/eichmann/)
Web Consulting

Adhesion Dentistry
(www.adhesion.com)
Web Consulting

Retailer Mart
(www.retailermart.com)
Web Consulting

iMALL
Web Training, Consulting, and Speaking

Pacific Bell
Project Manager: Statewide Computer Repair Contract

Stock Options
Internet Researcher/Marketing Analyst

Macromedia
Authorware Training Editor

Abacus, Inc.
Multimedia Sales Manager

City and County of San Francisco
Information Designer

Designs and develops Web sales formulas through an innovative approach to the Web. Familiar with John Caples, Jay Abraham, Claude Hopkins, and many other direct marketing geniuses. Familiar with Photoshop, DeBabelizer, Bryce, HTML Tools and Browsers for both Mac and Windows platforms, database development, Freehand, Infini-D, RealAudio and SoundEdit programs, Director and Shockwave, Authorware, QuickTime, Java, CGI, and Adobe AfterEffects.


Education

CSU-Chico
Chico, CA.
Degree: M.A.
Instructional Technology
1995

University of Colorado-Boulder
Boulder, Colorado
Degree: B.A.
Humanities and English (Double Major)
1985


"It's like deja vu, all over again."
Yogi Berra

"People transform their interfaces. Interfaces also transform their users. Studying the ways that distinct user populations think about and interact with interface environments can reveal these dynamics in dramatic ways."
Brenda Laurel, 1990, Computers as Theatre



M. Declan Dunn
Director


GOAL

Increase online revenues 200-300% for any product or service through direct email marketing and tested, proven Web Site sales formulas.

SUMMARY OF CAPABILITIES

  • Consistently pinpoints Web Trends 6-12 months ahead of major media through research and online surveys, evaluations, and interviews based on merging the technical needs with the practical marketing support of a Web Business.

  • Increases customer response and revenues by providing the simplest technical solution delivering the most compelling offer.

  • One of the nation's leading speakers on Web Commerce, putting it all in simple, plain terms anyone can understand. Presented over 120 seminars throughout the United States in the last two years.

  • Consults with businesses to maximize value of online services like the World Wide Web. Merges online ventures with current marketing efforts, creating value based on customer participation and return visits. Focuses on developing online commerce by building a customer base via email.

  • Coordinates Web production, interface design, graphic design, market research, and training of personnel while devising marketing plans to access the growing Internet marketplace.

  • Creator of The Web Success Letter, an online newsletter/information resource for business development, online since 1995
ACCOMPLISHMENTS

Designed and implemented California Statewide Repair contract, from database systems to office management, and generated a $1,000,000 a year profitable division within three months of assuming control.

Project Director comments:
"He is a team player who takes responsibility for his work and if problems arise, he points to possible solutions...His ability to define the scope of a project and bring it to completion within deadlines has been an asset to my career as well as his own."

Vice President commends:
"...has an ability to juggle many activities and priorities simultaneously...(he) can maintain managerial, fiscal responsibilities while perpetuating a lively, theatrical work environment...oriented toward leadership by example, which is very effective in fostering team spirit."

Initiated, designed, and developed innovative Web sales training program, part of a nationwide workshop generating over $10 million yearly.

Designed and developed major Web Sites including the following:

"I didn't have a clue about the Internet or the Web. I still don't. But just by using one of the techniques you showed me I made over six figures on the Web, without even having a Web site! Unbelievable, but for you, business as usual."

-- Paul Alatorre, ReunionMasters
www.reunion.resourcecenter.com, Knoxville, TN.


"Innovation, common sense, and proven results. We have the best Web Site of its type according to many contacts. It increased our international visibility. Better yet, I expect to return three times my Web Site investment within the first year of running my business on the Web. Of course I expected nothing less since you are the best!"

-- Dr. Raymond Bertolotti, Adhesion Dentistry
www.adhesion.com

Entrusted with Internet research and evaluation of investment procedures and planning for stock market options, resulting in a 200% increase in monthly profits.

Created an international training program, with over 25,000 monthly visitors, by designing and developing a 500 plus pages Web site mixing theatre, instructional design, and Web development with project management. Gives back to education through his volunteer work with this cutting edge cyte.

Site mentioned above recipient of the following commendations:

"...stunningly effective." CNET (2/26/97)

"Like the best educational resources, this online library holds lessons for all ages... This interactive memorial unites technology and humanity in a positive and powerful way." NetGuide

"Stands alone as a serious and illuminating stop on the Web." Wired

"...may well be the best educational site on the Internet...It is wonderfully organized, taking a huge body of information and breaking it into logical, easily accessed parts that are easy to navigate...Whatever your own answer, this is a Web site that will educate you, move you to tears, and leave you with great hope." GNN's WebReview

Selected to revise and edit training materials for Authorware, which were used nationwide by Macromedia as part of its training package.

Multimedia Projects

It Can Happen Again...
CD-ROM Project involving World Wide Web site design, theatre performance, and CD-ROM development for an educational product.

Video Editing: Theory Into Practice
Created an Authorware-based tutorial introducing learners to the video editing process. Merged short tutorial with hands-on training to utilize strengths of computer production with video production tools.

Email for the free report,
Ordinary Web Sites -- Extraordinary Profits

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All Materials are Copyright 1997, Michael Declan Dunn and The Web Letter. All Rights Reserved.