Dear Friends,

For the past year I have worked on an innovative Web training workshop. Jonathan Mizel began the process of putting the pieces of the training puzzle together. As an online marketing expert, he looked for one person to deliver the Web site training and a copy writer to teach people the best way to use headlines and ad copy to create customers. I took the Web part of the workshop, moving from a technical driven approach to my current mixture of direct marketing, headlines, Web publishing, and common business sense. Marlon Sanders has provided a brilliant ad copy section where he challenges the audience to use the power of language, of words. His is likely the most important of the whole workshop in my opinion; you think I deal with fear teaching the Web? Try to teach people about words, motivation, language and headlines.

What I've learned from being lucky enough to work with both Jonathan and Marlon, as well as the amazing audiences we meet each weekend, is that the power of the Web is in establishing value, credibility, and simply meeting the needs of the customers. I have kept an online journal, recent excerpts of which I will be sharing from week to week.

Please drop by for a visit and check out the lessons I learn from listening to the audience. Each week they teach me something I've never thought about, which I'd like to share with you. I am working on an entire book outlining what I've learned, which will be available at the end of the summer.

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