Step 6
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Step 1. Take Ten Minutes to Define What You Do (And Hopefully Like to Do) Best Step 2. Create the offer by thinking about your customer. What do they want to buy? Step 3. Target your natural market. What success stories are out there? Step 4.Test proven methods of advertising. Find the one that works best for your market. Step 5. Follow up with your customers via direct mail, email, fax, and telephone. Step 6. Look for endorsements from other businesses. When you research your market, did you find someone you could joint venture with? |
Look for endorsements from other businesses. When you research your market, did you find someone you could joint venture with? Are they someone else's clients that you can be endorsed to? How? Most people think that business is built on spending tons of money to attract strangers. But the power of an endorsement is incomparable. Find out businesses with large groups of customers. For instance:
When someone else refers you, the sale is made familiar. You aren't a stranger fighting to convince them of your credibility. You're on an even ground, offering them value. Advertising succeeds in small percentages; bank on it. Don't have unrealistic expectations. Set your goals and see what is working. With Web Sites, you'll find that leads sometimes take 2-3 months to sell. Is that a problem? Maybe for the first 2-3 months. That's why I make every first contact between myself and my Web customers a no sale interview. Many times I won't sell them on that first meeting, especially if it's a client with big goals. Plan on following up with your customers and ask for referrals. Is there anyone you know interested in discovering how to profit online? Seeking out endorsements is simple, and one success can mean survival for your business. Selling one customer one Web site won't build your business. Selling that customer on referring everyone they work with will. An interesting advertising technique is to find related, successful businesses. Ever see your competition, the one that can afford the big ad? What if you went to another, related business with another big ad and asked if you could be their Web developer of choice. If they have customers that would be good customers for you, do it. Most businesses die thinking they are fighting their competition. People think in terms of being exclusive. Why not be accessible and easy to work with? The real gold of advertising lies in endorsements, not in running around to strangers asking for money. Mass media advertising can't hold a candle to a personal introduction. |
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