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Step 5

Step 1. Take Ten Minutes to Define What You Do (And Hopefully Like to Do) Best

Step 2. Create the offer by thinking about your customer. What do they want to buy?

Step 3. Target your natural market. What success stories are out there?

Step 4.Test proven methods of advertising. Find the one that works best for your market.

Step 5. Follow up with your customers via direct mail, email, fax, and telephone.

Step 6. Look for endorsements from other businesses. When you research your market, did you find someone you could joint venture with?

Step 7.Find more products and services to offer.

Follow up with your customers via
direct mail, email, fax, and telephone.

Each time you sell, expect to follow up. How will you create the message that opens up your customer?

The first contact is often established through an advertisement, referral, or simply discovering what you do. Most people give up after one try. But statistics show that it's the third or fourth or even fifth try that results in the sale.

Use a variety of media to follow up with your customers:

  1. Direct mail

  2. Fax

  3. Email

  4. Telephone

  5. Seminar

There are many ways that customers will find you. What's important is how you keep finding your customers. Plan your follow-up to keep your business and offer in their mind.

If you let weeks pass between communications, they won't remember you. And you won't sell. But if you look at follow-up as a way of weeding out the tire kickers and finding the qualified clients, your business can benefit.

It's likely that ten percent of your customers will generate 90% of your business. Who will be your ten percent? How can you find them? The best way is to do what any good business does;

  1. Follow up with the customer.
  2. Make it easy to work with you.
  3. Give them more than service, give them a compelling reason to work with you. Now.

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